Strengths Based Selling
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NOTE: This book includes access to the CliftonStrengths assessment and to personalized reports and tools to learn more about your strengths.
The key to success, salespeople are constantly told, is to follow specific steps and techniques. Just heed the advice of this guru or that speaker, and you'll be the best.
Well, that approach just doesn't work for most salespeople.
The truth is, no two great sales reps are alike, and there's no one right way to sell.
The most successful sales reps, Gallup has determined from decades of research, understand their innate talents and strengths and use them to sell more effectively.
Strengths Based Selling explains sales talent and how to identify and maximize your talents.
Strengths Based Selling explains sales talent and how to identify and maximize your talents to succeed at each step of the selling process - from assessing opportunity and cold calling to retaining and growing accounts.
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