Discover the Assessment Empowering 18,025,096 People to Succeed

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CliftonStrengths DNA

Join the CliftonStrengths Movement

"There is no more effective way to empower people than to see each person in terms of his or her strengths."

Don Clifton’s strengths-based approach to management and leadership powers the greatest teams in the world’s most successful organizations every day.

They know that the CliftonStrengths assessment is essential for empowering people to set and achieve their goals and accomplish great things. People who know and use their CliftonStrengths are:

  • 6x as likely to be engaged at work
  • 7.8% more productive in their role
  • 3x as likely to have an excellent quality of life
  • 6x as likely to do what they do best every day

It isn’t until people know what makes them talented and unique that they know how to perform better in their job. Or how to find one that’s a better fit. And to build better relationships and be a better teammate. And to feel like they’re improving, every single day.

Whether you’re an individual looking to improve or a leader wanting to empower your people to perform better, your efforts start with CliftonStrengths.

Don Clifton
Don Clifton
Father of Strengths Psychology and Inventor of CliftonStrengths


People who play to their CliftonStrengths are the absolute best version of themselves.

Gallup research finds that they’re more engaged and productive at work and 3x more likely than others to have an excellent quality of life.

Discover how CliftonStrengths helps people maximize their potential.

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Managers & Team Leaders

Managers can boost individual and team performance when they use CliftonStrengths to coach and develop their people.

In fact, nearly 7 in 10 employees who say their manager focuses on their strengths are engaged.

Discover how the best managers lead teams to greatness using CliftonStrengths.

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Workplaces that will win in the future must create the right culture today.

Gallup research proves that focusing on CliftonStrengths is essential to creating an exceptional culture. That's why more than 90% of the Fortune 500 companies use CliftonStrengths.

Discover why a winning culture depends on empowering managers to develop your people to succeed by doing what they do best every day.

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The sooner students can discover what’s strong in themselves, instead of focusing on what’s wrong, the better their chances are of succeeding in the classroom and everywhere else.

Discover how educators from K-12 through higher education can help students thrive by using their CliftonStrengths.

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Take the Assessment From StrengthsFinder 2.0

StrengthsFinder = CliftonStrengths
StrengthsFinder 2.0 eBook
StrengthsFinder 2.0
is Amazon's bestselling nonfiction book ever.

At Gallup, we recently began shifting the brand from StrengthsFinder to CliftonStrengths.

We’re changing the name of the engine that powers strengths-based development around the world.

The CliftonStrengths assessment is the same online assessment that millions of people have used to tap into their talents to succeed. 

It’s the same assessment invented by Don Clifton. Through his pioneering research and bestselling books like StrengthsFinder 2.0, the former Gallup chairman and inventor of CliftonStrengths brought the power of positive psychology to every corner of the world.

For his efforts, the American Psychological Association honored Clifton with a Presidential Commendation as the Father of Strengths-Based Psychology.

His CliftonStrengths assessment is the one that identifies a person’s unique sequence of 34 themes of talent and shows people how to succeed by developing them into CliftonStrengths.

But CliftonStrengths is more than an assessment.

CliftonStrengths is a movement fueling better performance in workplaces around the world.

Led by expert coaches who complete Gallup’s CliftonStrengths learning and development curriculum, teams and entire organizations use CliftonStrengths to maximize human potential by developing people to become great at what they’re naturally good at.

Because no matter what people want to achieve, their infinite potential rests in what they do best. 

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CliftonStrengths DNA

CliftonStrengths Access Codes

Discover your talents with the CliftonStrengths assessment — and start using them to succeed.
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Take Your CliftonStrengths Anywhere

Download the CliftonStrengths App

Harness the power of your CliftonStrengths assessment results no matter where you are or who you're working with. Download the app today to:

  • purchase and complete the assessment
  • learn how to apply your CliftonStrengths in any situation
  • share your CliftonStrengths results with your social network
CliftonStrengths App Example