Yuri Trafane majored in Marketing Management from ESPM after having studied Chemistry at UNICAMP. He earned two MBAs, one from USP and another from FGV, followed by a Post MBA from FIA. With a solid academic background, he built his professional experience as an executive around renowned companies, such as Johnson & Johnson, Unilever, Parmalat, Bauducco, and GrupoAbril.
He is currently running Ynner Treinamentos, a training and consulting firm that specializes in Management, Strategy, Sales, and Marketing, where he had the privilege of training executives from prominent companies such as Bayer, Nestlé, Bosch, Nívea, Walmart, 3M, Eaton, Emerson, Mercedes-Benz, FMC, Mary Kay, Sanofi, Saint Gobain and others. He is also a Professor of Business Management, Strategy and Marketing in undergraduate and MBA courses.
Yuri was the founder and chairman of the Entrepreneurship Committee of the American Chamber of Commerce in Campinas, and a member of the Regional Board of the same entity.
He is the author of the book
Selling with Body, Mind and Soul, and has contributed to
Managerial Leadership and
The Challenges of Leadership.