Mr. Poh Yeang Cherng is Director and Principal Consultant at Amplitude Consulting Pte. Ltd. He holds a Masters of Mass Communication and is a certified coach with Clifton StrengthsFinder™, Strengths Strategy™, People Acuity™ & Builders Profile 10™. He has professional & leadership experience across multinational companies, businesses, non-profits & faith-based organisations.
Yeang Cherng's StrengthsFinder talent themes (Achiever | Ideation | Relator | Strategic | Analytical | Learner) distinguish him as a pioneering-creator of evidence-based interventions for people & communities. He created StrengthsTransform™, a suite of training, diagnostic & coaching tools, for personal & organisation development. In the past 5 years, StrengthsTransform™ has reached more than 10,000 clients across schools, corporates, non-profits & families in 6 Asian countries. He also spearheaded the 1st ASEAN Strengths Education Summit in 2016, impacting educators & students from Singapore, Malaysia, Indonesia & Thailand & Vietnam.
Yeang Cherng has also designed & validated Media Literacy & Cyber Wellness intervention programmes for the past 17 years. He pioneered the Singapore Cyber Wellness movement in 2003 - developed a national framework for cyber wellness values & best practices, and mounted nationwide promotion of cyber wellness through public education. He set up Singapore’s first Cyber Wellness Centre in 2006 to serve pathological video gamers & their families. His current research focus surrounds positive interventions using strengths.