Don Clifton’s strengths-based approach to management and leadership powers the greatest teams in the world’s most successful organizations every day.

They know that the CliftonStrengths assessment is essential for empowering people to set and achieve their goals and accomplish great things. People who know and use their CliftonStrengths are:

• 6x as likely to be engaged at work
• 7.8% more productive in their role
• 3x as likely to have an excellent quality of life
• 6x as likely to do what they do best every day

It isn’t until people know what makes them talented and unique that they know how to perform better in their job. Or how to find one that’s a better fit. And to build better relationships and be a better teammate. And to feel like they’re improving, every single day.

Whether you’re an individual looking to improve or a leader wanting to empower your people to perform better, your efforts start with CliftonStrengths.

At Gallup, we recently began shifting the brand from StrengthsFinder to CliftonStrengths.

We're changing the name of the engine that powers strengths-based development around the world.

The CliftonStrengths assessment is the same online assessment that millions of people have used to tap into their talents to succeed.

It's the same assessment invented by Don Clifton. Through his pioneering research and bestselling books like StrengthsFinder 2.0, the former Gallup chairman and inventor of CliftonStrengths brought the power of positive psychology to every corner of the world.

For his efforts, the American Psychological Association honored Clifton with a Presidential Commendation as the Father of Strengths-Based Psychology.

His CliftonStrengths assessment is the one that identifies a person's unique sequence of 34 themes of talent and shows people how to succeed by developing them into CliftonStrengths.

But CliftonStrengths is more than an assessment.

CliftonStrengths is a movement fueling better performance in workplaces around the world.

Led by expert coaches who complete Gallup's CliftonStrengths learning and development curriculum, teams and entire organizations use CliftonStrengths to maximize human potential by developing people to become great at what they're naturally good at.

Because no matter what people want to achieve, their infinite potential rests in what they do best.